Hi! I'm Joanie, a pixie-haired food photographer, educator, wife, Mom and potato lover. So glad you're here!
Work With Me
I’m Joanie. Thanks for stopping by! I’m a Phoenix based food photographer, blogger, educator, wife, mom and potato enthusiast.
I teach people about food photography on YouTube and bring you into my Kitchen Studio, sharing wild and crazy glimpses of life with two little boys and my college sweetheart on our “Ranchito” (it’s a little ranch) in Arizona.
Among my greatest joys in life is coaching people through the growing pains of learning food photography and seeing them create images they can’t wait to share with the world. I personally left a high-stress job in technology sales to pursue my creative passions in food and photography and can’t wait to help others do the same.
Oh, and my hairdresser? The incredibly talented Yvonne Rosales who brought me into the world of the pixie.
I married my college sweetie, Ryan, and we brought two crazy little dudes into the world. These are my people and they’re my biggest fans.
After ten years of working in both higher education and technology sales, I quit my job, got a tattoo of a chicken and publicly shared on my blog about entering the world of recovery. That’s when creativity kicked into high gear and I started to get serious about photography.
I started sharing my favorite family recipes and added my own bit of flair to them. These enchiladas are my Nana’s recipe. She’s the one who exposed me to great food as a kid. (love you, Nana!)
As much as I loved the recipe development in food blogging, I loved the photography just as much (if not more!) and started getting hired by local restaurants to photograph their menus. This image was from one of my first paid gigs and actually ended up on a bus shelter months later. That was a major moment of encouragement to keep pursuing photography.
We bought the farm! Er, well, the “Ranchito” as we call it. It’s our small urban ranch where I also have my photography studio. It’s a work in progress, but it’s a place where our creative minds have no limit! (Goats and chickens, coming soon…)
I continued to expand my photography portfolio, picking up bigger clients and more exciting projects. I even got to shoot a cookbook all about Marshmallows.
This all turned into a full-time photography business and online media platform. Any given day you can find me in my photo studio, jamming out to the Beatles and playing with my food. Among my greatest joys in life is coaching people through the growing pains of learning food photography and seeing them create images they can’t wait to share with the world. I left a high-stress job in technology sales to pursue my creative passions in food and photography and can’t wait to help others do the same!