Joanie Simon

Hi! I'm Joanie, a pixie-haired food photographer, educator, wife, Mom and potato lover. So glad you're here!

How Can I Help?


 Looking for a recipe?  I’ve got plenty of home cooked favorites for you to peruse.View more  

For Photographers

 Looking for tips and tutorials about food photography? Visit The Bite Shot.   View more  

For Brands

Do you represent a company looking for photos, promotion or content? I can help! View more 


Food is my obsession.

It first started at 10 years old when I attempted my first batch of homemade pasta. Today, you can catch me in my kitchen studio creating crave-able images that “pop” off the screen and page. Having worked with a wide variety of brands and restaurants, I have a deep understanding of the importance of communicating the signature style of my clients and how to incorporate seasonality and current trends.

Check out my portfolio below to get a taste of my work.  Need top quality food images?  I’d love to hear from you!

  • Cocktail Garnish


    when the garnish game is on-point

  • Pizza Under A Table


    Sometimes the best light is under a table.

  • Cupcakes


    Many times in the studio, the ingredients can be as powerful as the final dish.

  • Rice Pudding


  • Fall Fruit


  • Old County Inn

    People, Restaurant

  • Greek Cream Cheese


    every food photographer needs a tower of macarons, right?

  • A Frosty Cold One


  • Sandwich Art


    An award winning image.

  • Chefs in the Smokehouse

    People, Restaurant

    Fellas at the bar.

  • Skinny Cow


  • Blood Orange Chocolate Pots de Creme


About Me

Joanie Simon in her home studio kitchen.I’m Joanie. Thanks for stopping by!  I’m a Phoenix based food photographer, blogger, educator, wife, #momofboys and potato enthusiast.

I teach people about food photography on YouTube and bring you into my Kitchen Studio, sharing wild and crazy glimpses of life with two little boys and my college sweetheart on our “Ranchito” (it’s a little ranch) in Arizona.

Among my greatest joys in life is coaching people through the growing pains of learning food photography and seeing them create images they can’t wait to share with the world.  I personally left a high-stress job in technology sales to pursue my creative passions in food and photography and can’t wait to help others do the same.

Oh, and my hairdresser?  The incredibly talented Yvonne Rosales who brought me into the world of the pixie.

My Story
I Fell Head Over Heels

I Fell Head Over Heels

I married my college sweetie, Ryan, and we brought two crazy little dudes into the world.  These are my people and they’re my biggest fans.

My First Post

My First Post

After ten years of working in both higher education and technology sales, I quit my job, got a tattoo of a chicken and publicly shared on my blog about entering the world of recovery.  That’s when creativity kicked into high gear and I started to get serious about photography.

Family Favorites

Family Favorites

I started sharing my favorite family recipes and added my own bit of flair to them.  These enchiladas are my Nana’s recipe.  She’s the one who exposed me to great food as a kid. (love you, Nana!)

My First Photo Gig

My First Photo Gig

As much as I loved the recipe development in food blogging, I loved the photography just as much (if not more!) and started getting hired by local restaurants to photograph their menus. This image was from one of my first paid gigs and actually ended up on a bus shelter months later. That was a major moment of encouragement to keep pursuing photography.

The Simon Ranchito

We bought the farm! Er, well, the “Ranchito” as we call it.  It’s our small urban ranch where I also have my photography studio.  It’s a work in progress, but it’s a place where our creative minds have no limit! (Goats and chickens, coming soon…)

Full Time Photography

Full Time Photography

I continued to expand my photography portfolio, picking up bigger clients and more exciting projects.  I even got to shoot a cookbook all about Marshmallows.


This all turned into a full-time photography business and online media platform.  Any given day you can find me in my photo studio, jamming out to the Beatles and playing with my food.  Among my greatest joys in life is coaching people through the growing pains of learning food photography and seeing them create images they can’t wait to share with the world.  I left a high-stress job in technology sales to pursue my creative passions in food and photography and can’t wait to help others do the same!


2 weeks ago
2 weeks ago 2 weeks ago

This recipe for Pineapple Upside Down Iced Tea is inspired by the famed cake of the same name.  Pineapple, cherries mixed up in a refreshing iced tea for your springtime entertaining.   This post is sponsored by Torani but all opinions expressed…

1 month ago
1 month ago 1 month ago

These three ingredient sugar-free dark chocolate truffles taste righteously decadent and will satisfy your sweet tooth. They were inspired by an Instagram feed full of Valentine’s treats.   Dark Chocolate Truffles I’ve cut out the sugar, but I still wanted…

1 month ago 1 month ago

This corned beef recipe was declared by Ryan the best corned beef he has ever had! Wow, high praise!  Of course, I love it because you know of my affection for pressure cooking.  If you’ve got a pressure cooker…

1 month ago 1 month ago

This recipe for Low Carb Italian Wedding Soup is loaded with veggies and a healthy dose of flavor, yet cuts the carbs.  I can beat the afternoon energy crash if I stick to a mostly sugar-free and low-carb diet.  This…

2 months ago
2 months ago 2 months ago

Ryan is putting this Jalapeno Salsa Verde on everything from tacos to eggs to sandwiches.  And before you click away, fearing that this salsa is too spicy, never fear!  It’s easily adjusted for your particular spice preference. Serving Size…

2 months ago 2 months ago

Instant Pot Beef with Broccoli is like that famed take-out you love, but without the added sodium and mystery ingredients.  Too, it practically makes itself in the Instant Pot.  Obviously, if you’re an Instant Potter, I don’t need to…

2 months ago 2 months ago

This is a southwest style of a chicken and rice soup.  Hearty chunks of chicken, a rich tomato broth and a few veggie goodies makes this a hearty weeknight dinner that’s easy to make. Pueblo Chicken and Rice Soup…

2 months ago 2 months ago

This Chocolate Cherry Instant Pot Steel Cut Oats recipe can be done in a flash with the pressure cooker settings or can be cooked overnight with the slow cooker settings.  That’s the magic of the Instant Pot.  It is so…

2 months ago 2 months ago

This is an easy nachos recipe that’s a little out of the every day.  It includes a creamy cheese sauce made from pepper jack cheese and my favorite green chili salsa.  Throw some bacon and jalapenos in there for…

2 months ago 2 months ago

Monday nights are looking for a new recipe and they want Instant Pot Sweet & Sour Chicken Lettuce Wraps. It’s like your favorite take-out sweet and sour chicken but a whole lot healthier and it only takes nine minutes…

3 months ago
3 months ago 3 months ago

This recipe for Cheddar Bacon Cream Cheese Dip with Peppers was inspired from all of the “Crack Dip” that has been popping up in my Pinterest feed.  It’s high season for dips and easy appetizers for entertaining and this…

4 months ago
4 months ago 4 months ago

This recipe for Instant Pot Green Bean Casserole is a one-pot dish and can be completed, start to finish, in 25 minutes.  It’s just like the familiar holiday side that you make in the oven, but the Instant Pot…

Contact Me

E-mail Me!

I love hearing from you!

I try to respond to e-mail as quickly as possible, but I also have two high maintenance clients named Blaise and Calvin who most likely need a drink/nap/hug/snack/repeat so there might be a short delay in response.  Thanks for reaching out and for visiting my little corner of the world wide web.
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